If you feel you dont need a website...THINK AGAIN...

Website is the modern sales tool that you really need to get right. Business searches are now online, no one tries to find a business in their old phone directories or use business books.
Search Engines are the new search tool, linkedin has become a place to find genuine business people, websites have become the new face of companies.

Once people start browsing through the website, the first thing they will do is a value judgment – are these people serious about what they do? I know it sounds terrible, but people judge books by their covers.

Secondly, they might look for a piece of information. What could they possibly be looking for? They are looking for evidence; evidence that you can solve their problem. All aspects of on-line marketing are becoming critical to industrial selling. And it’s no longer just a case of getting your brochures converted to the internet (though that is a good start).

Companies have started investing in new age marketing tools to get business leads;
search engine optimization, affiliate marketing, pay-per-click, social networking, BLOG’s and traditional push strategies.

So what are you waiting for...go online!!!

SEO not the only solution for your search engine marketing…

Lot of people are so engrossed about driving traffic to their site and getting ranked in search engines that they forget how important it is to convert the traffic that does come to their website. It will not matter if you get hundreds of visitors per day, if you do not have a site that can convert those visitors into some sales. If you fail to grab your reader’s attention for the first 15 seconds, you have lost your opportunity to acquire a lead or make money. That is why putting some time and effort optimizing your landing webpage will create a huge difference in your business.

What is a landing page?

A landing page is created to give the first impression to your visitors and tell them about what they need and how you can solve their problem. If you manage to deliver that information and grab your visitor’s attention, you will be successful.

Best Practices to create a successful landing page:

• Have a compelling headline

• Always include an opt-in form to capture your buyer's information and build your subscriber list!

• Include a bonus package of your own to reward them for buying through you!

• Make sure that your content is specific and object oriented. Too much of content can turn off a potential customer.

• Testimonials & list of Clientele can create a sense of assurance with the visitors.

Creating a landing page is an art and everybody is not an artist…

Cheap SEO Services can be expensive. Do not put your brand at risk!

Negative feedbacks about few Cheap SEO services prompted me to write this article to make people aware of the current market situation. Today the internet market is flooded with Cheap SEO services. If you have cheap products or cheap services then obviously you can go for one of these low cost services. But if you are really trying to make your mark on the internet platform then you need to shell our few more bucks instead of using cheap services. Well not all the companies branding themselves with cheap seo services are fraudulent, some of them might be just targeting the keyword to get potential traffic to their website.

But I have seen recent trends where people have been going for cheap seo services without trying to find the facts about these companies and their credentials. The only thing hovers over their mind is the low cost but they fail to foresee the problems that they will be facing ahead. I have retained clients who have actually gone for the lucrative cheap advertisements with good sales pitch and now have found themselves nowhere to go.

Facts:

1) The companies which offer really cheap services will not be able to sustain for too long.

2) To sustain they should have multiple projects distributed among its employees, who in return are not able to justify their services for individual clients.

3) Low cost means cheap labor and talent doesnt come cheap.

Remember: Nothing comes cheap and everything has a price…